Showroom Standards

Display requirements, sample programs, and visual guidelines to help your showroom sell effectively.

Display Philosophy

Your showroom is where clients make their decision. The goal is not to show everything — it's to show the right things in a way that tells a story. Every display should answer the client's question: "What would this look like in my home?"

Pinnacle Sales works with each dealer to create a showroom plan that balances brand representation, market positioning, and available space. We'll help you prioritize which products to display, where to place them, and how to merchandise samples for maximum impact.

Shiloh & Eclipse Displays

Shiloh Merchandiser

The Shiloh Merchandiser is a showroom-ready display unit that presents Shiloh's full door style and finish library in an organized, client-friendly format. Ideal for showcasing Shiloh's breadth — from painted and stained finishes to inset construction options.

• Recommended for all Shiloh dealers
• Showcases door styles, finish chips, and construction types
• Organized for easy client walk-through
• White oak hutch frame doubles as a working sample of a Shiloh shaker base cabinet — clients see the actual product holding the display
• Contact Pinnacle Sales to order, or to schedule an in-person merchandising consult

Eclipse Merchandiser

The Eclipse Merchandiser is a compact, showroom-ready display unit designed to showcase Eclipse's full finish library in a small footprint. It holds door samples, finish chips, and hardware options in an organized, client-friendly format.

• Recommended for all Eclipse dealers
• Compact footprint — fits in most showroom configurations
• Organized by finish category for easy client navigation
• Contact Pinnacle Sales to order, or to schedule an in-person merchandising consult

Door Sample Racks

Shiloh and Eclipse door samples should be displayed in organized racks or wall-mounted systems. Recommended approach:

• Group by construction type (face-frame, frameless, inset)
• Show the most popular finishes prominently — Painted White, Painted Gray, White Oak, Walnut
• Include at least one inset door sample (Shiloh's biggest differentiator)
• Rotate seasonal or trending finishes quarterly

Vignette Displays

If space allows, a full or partial kitchen vignette is the most effective selling tool. Guidelines:

• Feature one primary brand per vignette (Shiloh or Eclipse)
• Include countertop, hardware, and lighting to create a complete picture
• Use contrasting elements — island in a different finish or material to show range
• Include functional drawers and doors so clients can feel the quality

Pronorm Display Standards

For all Pronorm showroom display requirements and specifications, visit PronormUSA.com.

Sample Management

Keep your sample library current and organized:

• Quarterly audit: Remove discontinued finishes and door styles. Pinnacle Sales sends discontinuation notices in advance.
• New product additions: When new finishes or door styles launch, request updated samples from your Pinnacle Sales rep within 30 days.
• Lending program: Large door samples and finish boards can be loaned to clients for in-home review. Track loans and set return expectations (7-10 days typical).
• Condition: Replace samples that show wear, fading, or damage. These represent your brand to clients.

Signage & Brand Presentation

• Display official brand logos near each product display area
• Use provided brand signage — do not create custom brand graphics without approval
• Price sheets and brochures should be accessible but not cluttered
• Digital displays showing lifestyle photography and project galleries are highly effective

Showroom Planning Support

Pinnacle Sales offers complimentary showroom planning consultations. We'll visit your space (or review photos and floor plans remotely) and provide recommendations for display layout, brand positioning, sample organization, and traffic flow.

Schedule a showroom consultation by contacting your territory rep or emailing marketing@pinnaclesales.biz.