Dealer Spotlights
Caruso Kitchens + Eclipse Cabinetry: A Showroom That Sells Itself
A behind-the-scenes look at Caruso Kitchens' Eclipse showroom — and why producing your own video content is now non-negotiable for serious dealers.
Read More →The Kitchen Dealer Playbook
Your go-to resource for growing a profitable kitchen design business with Shiloh, Eclipse, Aspect, and Pronorm cabinetry. Published by Pinnacle Sales, the leading manufacturers' rep firm in the Western U.S.
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Product Updates
Grain Matched White Oak Veneer in Metro Door Style with Straw Finish
A showroom walkthrough from Greenwood Cabinet & Stone featuring Eclipse's grain matched white oak veneer — and why dealers must be making their own content.
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⭐ Recommended for New Dealers Product Education
Frameless vs Face-Frame Cabinets: Which Construction Method Is Right for Your Kitchen?
Understanding the differences between frameless and face-frame construction is essential for any dealer looking to guide their clients toward the right solution.
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⭐ Recommended for New Dealers Business Growth
How to Become a Kitchen Cabinet Dealer: A Complete Guide for Entrepreneurs
From initial research to opening day and beyond, this guide covers every step of starting a kitchen cabinet dealership.
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⭐ Recommended for New Dealers Product Education
The Complete Guide to Pronorm German Kitchens in the United States
Pronorm German kitchens are now available to qualified dealers and homeowners across the United States through Pinnacle Sales.
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⭐ Recommended for New Dealers Showroom Tools
Meet the Eclipse Merchandiser: A Smarter, Showroom-Ready Display for Sample Libraries
A practical, elegant solution for organizing and presenting door samples, color decks and chip samples in one compact footprint.
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Product Updates
New from Shiloh — 1¼″ Edge-Banded Shelf
A clean, high-quality plywood shelf solution for open cabinetry and display applications with finished edges on all four sides.
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Marketing
How Showcasing Installed Projects Helps Dealers Stand Out
Showing is more powerful than telling. See how Caruso Kitchen Designs created a compelling video showcase with Eclipse Cabinetry.
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Design Trends
Japan‑Inspired Kitchens: How to Sell the Trend and Still Win on Price
Turning “Japandi” buzz into real projects with Shiloh, Eclipse & Pronorm using a Good/Better/Best pricing strategy.
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Product Updates
Pronorm's New Boho Textured White Oak
Warm, textured, modern German design built to help your showroom sell more full-kitchen projects with Y-channel handleless construction.
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Product Education
Handcrafted Quality: Shiloh Cabinetry Furniture Vanities
Every furniture vanity is built from scratch by a skilled craftsman, available in all solid wood species and any Shiloh finish.
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Dealer Success
Strengthening Partnerships: Greenwood Kitchens Visits WW Wood with Pinnacle Sales
Greenwood Kitchens toured WW Wood Products' manufacturing operations alongside Pinnacle Sales to deepen collaborative ties.
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Product Updates
Introducing the New "Modern Shaker LF" Door Style
A refined reinterpretation of a classic silhouette made for modern living with ultra-thin stiles and rails.
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Product Education
Modern Inset: 6 No Upcharge Inset Variations from Shiloh Cabinetry
Shiloh's Inset Cabinetry is now available in six unique styles, all at nearly the same price point as True Full Overlay Frameless Eclipse.
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Product Updates
Slatted Wood Series: New Texture and Warmth for Eclipse and Shiloh
Slatted wood range hoods, end caps, and panels are now orderable across Eclipse and Shiloh in standard and two-tone finishes.
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Product Updates
Nevara Cabinetry by WW Wood: Premium Plywood at Value Pricing
Nevara sits about 50% below Eclipse while still boasting full ¾" plywood construction and soft-close performance.
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Product Education
Why Dealers Are Turning to Custom Paint with Sherwin-Williams Colors
Eclipse and Shiloh's Custom Paint Program unlocks limitless design potential with any Standard Sherwin-Williams color.
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Dealer Success
How Excelle Cabinets Delivered a Seamless, Standout Kitchen With Shiloh Inset
A case study in how Shiloh's Inset cabinetry in Evergreen Fog with Rift White Oak Clay accents brings design cohesion to life.
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Product Education
Why the Napa Slim-Shaker in Rift-Cut White Oak Belongs in Your Showroom
The engineering behind a slim-shaker that stays straight, with bonded veneered MDF panels and dimensionally stable construction.
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Dealer Success
Dealer Spotlight: Plum Kitchens, Denver
Shiloh's Beaded Inset cabinetry in a Denver home nails the balance between period charm and fresh functionality.
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