News out of Dudley: W.W. Wood Products now builds veneered ProCore plywood for Eclipse Cabinetry, bringing back veneered finished ends on Eclipse plywood stain orders. The transition is already done — every applicable plywood order has been moved over.
Here's what changed, what didn't, and what's still coming.
What changed: veneered ProCore plywood for finished ends on stain orders
Wood (stain) finishes with the standard Maple interior now include veneered ProCore plywood for finished ends, wall tops, bottoms, and utility tops. That means the exposed exterior surface of the box is now a real wood veneer matched to the door species — no more integrated particleboard or MDF where a finished end ought to be.
This is a meaningful upgrade for designers selling Eclipse into projects with island returns, peninsula ends, tall exposed sides, and any elevation where the cabinet box edge is part of the architecture. It is also one less footnote in the proposal.
The 12 species available with ProCore veneer
- Alder
- Cherry
- Hickory
- Maple
- Poplar
- Quarter Sawn White Oak
- Reconstituted Walnut
- Reconstituted White Oak
- Red Oak
- Rift Cut White Oak
- Walnut
- White Oak
Pricing: 10% plywood upcharge is unchanged
The plywood upcharge on Eclipse stays at 10% — the veneer-finished-end upgrade is rolled in at the same number. No new line item, no separate finished-end charge to find on the price list. If your customer was already willing to pay the 10% to move from particleboard to plywood construction, they are now also getting the veneered finished ends as part of that decision.
What's still Partial Plywood: Acrylics, HPLs, Paint, PVs, and TFLs
When ordered as plywood, the following finishes continue to be Partial Plywood:
- Acrylics
- HPLs
- Paint
- PVs (polymer veneer / polymer laminate)
- TFLs
Partial Plywood means the box is plywood but the finished ends are integrated particleboard or MDF. Wall top and bottom panels remain plywood and will match the exterior finish to the interior. Worth saying out loud to dealers: nothing got worse here. Partial Plywood is the same product these finishes have been built on. The change is that stain just got better.
Coming next: paint on ProCore
The announcement from W.W. Wood includes one explicit hint about what's next:
Paint will be available on ProCore plywood in the future. We will make an official announcement once we have the paint available on ProCore.
Translation: paint-on-ProCore is on the roadmap, and there will be a formal launch when it lands. For now, paint orders run on Partial Plywood as described above. Pinnacle Sales will push the update out as soon as it's released.
Questions
- Pinnacle Sales — if you have a Eclipse plywood order in flight and want us to walk the line items with you, send it through Submit a Request and we'll get back to you the same day.
- W.W. Wood Products customer service — 573-624-3526 or customer.service@wwinc.com.