Japan‑Inspired Kitchens: How to Sell the Trend and Still Win on Price

Turning “Japandi” buzz into real projects with Shiloh, Eclipse & Pronorm

If your designers spend any time on Instagram or Pinterest, you’re already seeing it:

• Calm, neutral kitchens

• Light oaks and simple slab fronts

• Black hardware, slim frames, and almost no visible clutter

That’s the Japan‑inspired / Japandi / Wabi‑Sabi wave—warm minimalism built around natural materials, simple cabinetry, and hidden storage.

This Kitchen Dealer Playbook post is designed to sit alongside your
“Exploring the Japan‑Inspired Design Trend and Competitive Pricing Strategies” video—giving you a written cheat sheet you can use in your showroom and quotes.

1. What “Japan‑Inspired” Really Means (In Kitchen Language)

Across magazines and design blogs, Japandi and Wabi‑Sabi kitchens tend to share the same core ingredients:

Traits you can translate directly into cabinet specs:

• Neutral, nature‑driven palettes
  Soft whites, warm greys, beige, and light to mid‑tone woods—especially oak.

• Simple, quiet cabinetry
  Slab fronts or very minimal shaker; thin rails; low‑contrast detailing.

• Visible wood grain + organic texture
  Rift / quartered white oak, walnut, ash, and fluted or slatted elements.

• Hidden storage, clear counters
  Big pantries, appliance garages, and tall storage instead of a wall of open clutter.

• Small moments of “wabi‑sabi”
  A wood hood that feels like furniture, a slatted panel, or a single open shelf with handmade pieces—not an entire wall of open shelving.

You don’t have to sell the vocabulary (“Are you interested in Japandi?”).
You sell the outcome:

“Do you like the idea of a clean, modern kitchen—but you still want it to feel warm, soft, and natural instead of stark or glossy?”

If they say yes, you’re in Japan‑inspired territory.

2. Spec’ing the Look with the Pinnacle Lineup

The good news: your existing brands already live in this design lane. You don’t need a new supplier—you just need the right combos.

Pinnacle represents Shiloh, Eclipse and Pronorm across WW Wood territories, giving you both American custom feel and true European systems to work with.

Here’s how to build Japan‑inspired kitchens at three budget levels using only those lines.

A. “Good” – Value Modern Japandi (Entry‑Level Platform)

When to use:
Price‑sensitive remodels or builder projects where the look matters but every dollar is watched.

Positioning language (no specific value line call‑outs):

• “This is our entry path into the Japan‑inspired look—simple slab or minimal shaker, warm whites, and a wood‑look accent without going to full custom pricing.”

• “We keep the cabinet construction straightforward and invest the budget in the finishes and one or two key design moments—like a slatted hood or a wood pantry wall.”

Japan‑inspired recipe at this level:

• Painted perimeter in soft white or warm off‑white

• A single slatted hood or feature panel as the focal point

• Simple black bar pulls or tab pulls and a quiet quartz

You’re giving them “this looks like the Pinterest picture” at an achievable starting price, without naming specific value brands in the copy.

B. “Better” – Warm Minimalism for Most Remodels (Eclipse + Shiloh)

When to use:
Owner‑occupied remodels, design‑driven clients, and mid‑ to upper‑midrange budgets.

Eclipse Frameless (modern, full‑access)

• Frameless construction inspired by European design with tight reveals and efficient storage.

• Broad finish palette: stains, paints, wood veneers, super‑matte acrylics, and matte laminates—perfect for neutral Japandi schemes.

• Optional custom paints via major fan decks for those soft, complex neutrals designers love.

Shiloh Framed (modern inset or full overlay)

• Framed, all‑plywood construction with no‑upcharge inset and no‑upcharge White Oak—huge for this trend.

• Rift‑cut and quarter‑sawn options that deliver the calm, straight grain designers are chasing.

Japan‑inspired recipe at this level:

• Option 1 – Frameless Japandi (Eclipse):

  • Slab fronts in light oak or a warm wood veneer for lowers

  • Painted uppers in a soft greige or warm white

  • Minimal pulls or integrated edge pulls

• Option 2 – Modern Inset Japandi (Shiloh):

  • Modern inset or flush inset door in White Oak

  • Painted hood or tall cabinets in a desaturated green/greige

  • A slatted hood or panel to bring that “Japanese screen” feeling into the room

This is where you’ll win most of your “I want custom, but my budget is human” clients.

C. “Best” – True Euro + Japan‑Inspired Fusion (Pronorm)

When to use:
High‑end clients who love European kitchens, urban condos, architect‑driven jobs.

Pronorm German Kitchens give you:

• Genuine European handleless systems (including channel designs).

• Warm, textured oak fronts that already feel Japan‑adjacent: vertical rhythm, soft tone, furniture‑like presence.

• A fully engineered system of tall storage, internal organization, and accessories to keep visual noise to a minimum.

Japan‑inspired recipe at this level:

• Textured or rift‑oak fronts on the island

• Ultra‑matte lacquer in a soft white or greige on the perimeter

• Channel rails in black or bronze to echo Japanese metal details

• Integrated pantry walls instead of short, broken‑up runs of cabinets

This is your “design flex” tier—the one that keeps local custom shops and Euro importers from owning the upper end of your market.

3. Building a Japan‑Inspired Pricing Ladder (Without Killing Margins)

Design trend aside, the other half of the conversation is pricing:

How do you lean into this look without getting pulled into a race to the bottom?

Your answer is a clear, deliberate pricing strategy, not seat‑of‑the‑pants quoting.

A. Use a Simple Good / Better / Best ladder

Instead of one “take‑it‑or‑leave‑it” proposal, build a three‑step ladder:

1. Good – Entry Japandi Package

   • Clean lines, simple finishes, one wood‑look accent

   • Focus on look and function, pared back on complexity

2. Better – Eclipse or Shiloh Modern Japandi

   • Warmer woods, custom stains/paints, taller drawers, better storage

   • Where most homeowners land once they see side‑by‑side value

3. Best – Pronorm + Shiloh/Eclipse Accents

   • Full Euro ergonomics, channel rails, and system accessories

   • For “forever homes” and clients already shopping higher‑end design

Anchoring your proposal with a high‑end option makes the middle tier look more approachable and keeps you from “pricing in the middle” by accident.

B. Don’t fight every price‑match battle

Common trap: a client gets a cheaper Japandi‑ish quote from a big box or online source and asks you to match it.

Instead of dropping your number:

• Hold your price; edit the spec.

  • Fewer drawers, simpler inserts, or a different wood species.

• Trade extras instead of margin.

  • “We can’t match that number apples‑to‑apples, but we can keep you close if we simplify these two areas.”

• Lean on lead time, support, and quality.

  • WW Wood and Pronorm lead times, service, and long‑term parts support are part of the value—say it out loud.

You’re selling a system and a partner, not just a box price.

C. Make pricing transparent and repeatable

Shops that win long‑term price on purpose, not by gut feel.

Practical moves for your team:

• Use consistent multipliers and written mark‑up rules for each line.

• Bake design time, delivery, and install coordination into your structure instead of tacking random fees on at the end.

• Document your Japan‑inspired “kits”:

  • Example: “Japandi Starter Package – entry line, slatted hood, warm white and light wood combination.”

  • Example: “Japandi Premium – Shiloh Modern Inset White Oak + Eclipse frameless pantry wall.”

When every salesperson is quoting from the same playbook, you stop “winging it” and start compounding margin on every job.

4. How to Tell the Story in Your Showroom

Once the Japan‑inspired display or sample kit is in place, coach your team to:

1. Open with feelings, not features
   “Are you more drawn to bright, calm, clutter‑free kitchens—or detailed, traditional ones?”

2. Point to wood + texture first
   Touch the white oak, the slatted hood, or the textured panel; explain that warmth is what keeps modern kitchens from feeling cold.

3. Only then talk price tiers
   “We can get you into this look three different ways—budget, mid, and full Euro—depending on how long you plan to be in the home and how custom you want to go.”

You’re turning a trend into a structured offering your designers can sell with confidence.

5. Next Steps with Pinnacle

If you’d like help turning the “Japan‑Inspired Design Trend” into a concrete sales tool, Pinnacle can support you with:

• 2020 design + quoting support for Japan‑inspired layouts

• Suggested Good / Better / Best packages for your specific market

• Showroom display concepts using Shiloh, Eclipse and Pronorm

• Sales training you can roll out in a single lunch‑and‑learn

Japan‑inspired kitchens aren’t going anywhere. Let’s make sure you’re the dealer in your market who can say, confidently:

“Yes, we can do that look—
and we can do it at the right price.”

pronorm’s new Boho Textured White Oak

Introducing the Pronorm Y‑Channel “Boho White Oak” Display
Warm, textured, modern German design—built to help your showroom sell more full-kitchen projects.

Homeowners are asking for softer, warmer modern kitchens: less “clinical white box,” more texture, calm, and character. Pronorm’s new Boho-inspired oak fronts paired with Y‑channel handleless construction hits that sweet spot perfectly.(ProNorm)

What Is Y‑Channel from Pronorm?

Y‑channel (Pronorm’s Y‑line system) is their most design-forward handleless construction. Instead of separate handles, each cabinet gets an integrated aluminum profile behind the front with an exposed matching continuous channel for your fingers.(ProNorm)

Key talking points for clients:

• True handleless, but highly ergonomic. The integrated profile runs the full width of the cabinet, making doors and drawers easy to open.(ProNorm)

• Flexible ergonomics. Y‑line “plus” planning lets designers play with plinth heights and cabinet proportions, which is ideal for taller clients or more dramatic island designs.(ProNorm)

For your team, the simple line is:

“You get the clean, handleless German look with a visible wood channel detail that feels intentional—not bare.”

Boho White Oak: Texture That Sells Itself

Pronorm’s Boho front is all about touch and light. Think softly sculpted, relief-style vertical texture in a warm, natural-oak tone—what many clients will read as a Boho / coastal / Japandi oak finish.(ProNorm)

In our Boho White Oak display, that texture gets three big story angles:

1. Depth + calm. The pressed surface adds shadow and dimension, but the light oak keeps the overall mood relaxed and airy—perfect for open plans where the kitchen is always in view.(ProNorm)

2. Contrast with silky matt solids. Boho pairs beautifully with Pronorm’s ultra-matt light colours (like Wool White) to create a layered, contemporary look without loud contrast.(ProNorm)

3. A “furniture” feel. The texture reads more like a crafted sideboard than a row of cabinets, which helps homeowners picture the kitchen as part of the living space, not just a work zone.

Suggested language for your designers:

• “This oak has movement and texture, but it’s still quiet and minimal.”

• “The vertical rhythm feels like slatted wood furniture—great if you want warmth without going rustic.”

Inside the Cabinets: Pro‑Level German Engineering

Behind the Boho White Oak fronts, Pronorm delivers the engineering that makes this more than just a pretty display:

• Titanium colored drawer systems. Pronorm’s Pro Tech X interiors in a soft titanium grey give a high-end, consistent look that pairs well with any exterior finish.(ProNorm)

• Quiet, smooth motion. Full-extension soft‑close hardware keeps the experience “luxury” every time a drawer is opened.

• Thought‑through organisation. Cutlery inserts, dividers and waste-separation systems can all be shown in one compact vignette—perfect for upselling internal accessories.(ProNorm)

For your sales pitch:

“You’re not just buying a look—you’re buying a German system where every drawer, bin and insert has been engineered to make daily life easier.”

Why This Display Belongs in Your Showroom

This Boho + Y‑channel combo wasn’t picked at random. It’s built to answer what we’re hearing from dealers and designers across the country:

1. It nails the “warm modern” brief.
   Clients want modern lines, but they’re gravitating to wood, slats and soft neutrals. Boho White Oak with a bronze or black Y‑channel checks that box instantly.

2. It differentiates you from big‑box frameless.
   A lot of frameless looks the same. Pronorm’s sculpted fronts and visible matching channel profiles give you a conversation starter that stock European-style cabinets simply don’t have.(Pinnacle Sales)

3. It’s an easy upsell path.
   Once a client loves the texture and hardware story, it’s a natural step to upgrade to internal organisational systems, integrated waste, and premium drawer inserts.

4. It positions you as a design leader.
   Showing a German system like Pronorm alongside your Shiloh/Eclipse/Aspect offerings tells designers and homeowners: “This studio understands both American custom and European systems—and can guide you through both.”(Pinnacle Sales)

How to Use This Display in Your Sales Process

Here’s a simple framework your team can follow when standing in front of the Boho White Oak Y‑channel vignette:

1. Start with lifestyle, not specs.
   “Do you like the idea of a clean, modern kitchen—but still want it to feel warm and lived‑in?”
   When they say yes, introduce Boho White Oak as the answer.

2. Show the handleless story.
   Run your hand along the Y‑channel and demonstrate how easy it is to open drawers from any point along the rail. Explain the finish options and how you can match faucets, appliances or lighting.

3. Open everything.
   Pull out a couple of drawers, show organisers, and—if your display includes it—the waste system. Tie it back to daily life: fewer trips to the trash, less clutter on the counter, more “everything has a place.”

4. Zoom out to the whole home.
   Explain how Pronorm’s modular system can carry the same Boho + Y‑channel language into pantries, bar areas and media walls for a cohesive look.(ProNorm)

Next Steps

If you’d like:

• layout notes for recreating this display,

• high‑res images for your own marketing, or

• help positioning Pronorm against your current frameless options,

reach out to the Pinnacle Sales team. Pronorm German Kitchens are available nationwide through Pinnacle, and we’re here to help you turn this Boho White Oak Y‑channel look into real projects on your calendar.(Pinnacle Sales)

Let’s make “warm modern German” your next showroom hero.

Handcrafted Quality: Shiloh Cabinetry Furniture Vanities

At Pinnacle Sales, we value craftsmanship, precision, and timeless design, and that’s exactly what you’ll find in every furniture vanity created by Shiloh Cabinetry.

Shiloh takes pride in building all of their furniture vanities from scratch, ensuring unmatched quality from the very first cut to the final finish. Each piece is bench-made by a skilled craftsman, reflecting the artistry and attention to detail that define Shiloh’s reputation in premium cabinetry.

Endless Style Possibilities

Shiloh’s furniture vanities are available in:

• All solid wood species offered in their cabinetry program

• Any Shiloh paint color from their extensive finish palette

• Any Shiloh stain color for a rich, natural wood aesthetic

This flexibility allows homeowners, designers, and builders to create a truly personalized look, whether the goal is modern, traditional, rustic, or refined.

Perfect for Your Next Project

If you're looking to elevate a bathroom design with custom-built beauty, a Shiloh furniture vanity is a standout choice.
Add one to your next project and experience the difference craftsmanship makes.

Strengthening Partnerships: Greenwood Kitchens Visits WW Wood with Pinnacle Sales

At Pinnacle Sales, we believe that strong relationships are the foundation of long-term success in our industry. This past week, we had the pleasure of supporting a meaningful and productive visit between our valued partners at Greenwood Kitchens and the team at WW Wood Products.

We extend a warm thank-you to Wendy, Gavi, and Betsy from Greenwood Kitchens for making the trip to tour the WW Wood facility alongside Anna Fisher. Their engagement and enthusiasm made the visit both insightful and enjoyable.

During the tour, the group had the opportunity to explore WW Wood’s impressive manufacturing operations, gain firsthand insight into their craftsmanship, and deepen the collaborative ties between our organizations. From detailed factory walk-throughs to thoughtful conversations about current and future opportunities, the visit reinforced the shared commitment to quality and service excellence.

As Pinnacle Sales continues to build bridges across our dealer and manufacturer network, we’re proud to help facilitate these connections that drive innovation, partnership, and growth.

Thank you again to everyone who made this visit a success and we look forward to many more opportunities to collaborate!

Introducing the New “Modern Shaker LF” Door Style - A New Twist for Kitchen Designers

In the world of kitchen design, finding that sweet spot between timeless form and contemporary flair is no easy feat. At Pronorm USA, we believe true design innovation lies not just in new finishes, but in door styles that give designers and dealerships something meaningful to sell—and homeowners something that will stand the test of time.

That’s why we're excited to unveil the Modern Shaker LF door style, a refined reinterpretation of a classic silhouette made for modern living and rigorous showroom demands.

What Makes It Special

• Clean lines with subtle depth. The Modern Shaker LF retains the familiar frame-and-panel structure of a shaker door but updates it with ultra-thin stiles and rails, giving it a sleek and elevated profile.

• Flexible finishes. Whether your client wants matte graphite, warm taupe, or an on-trend sage green, the Modern Shaker LF accepts finishes across Pronorm’s full palette, meaning you don’t need to compromise between style and consistency.

Why Your Dealership or Studio Should Consider It

• Sell stories not just kitchens. For dealerships, the Modern Shaker LF becomes more than a door design—it becomes a narrative around “classic shapely design made for today’s lifestyle.” Clients walk in and you’re offering heritage reimagined with performance built-in.

• Strengthen your design credibility. When you offer something that blends tradition and contemporary rigor, you position your studio as a thought-leader, designers gravitate toward clarity, quality and adaptability.

• Future-proof your value proposition. Homeowners are investing more in longevity these days. The Modern Shaker LF gives you an aspirational but enduring styling cue: “Here’s a kitchen that reflects your taste now, and still looks fresh 10+ years from today.”

How to Introduce It in Your Showroom or Spec Process

1. Create a hero vignette. Frame a floor display with the Modern Shaker LF in one of your “hero color” combinations. Use contrasting textures (e.g., a matte frame, high-sheen panel) to highlight the detail.

2. Educate your designers & sales team. Offer a quick walk-through on the construction specs, show them how it integrates with Pronorm’s systems, and explain the narrative around timeless + contemporary.

3. Present it as part of a story. When you’re working with a client, ask “Do you love the classic look of shaker doors but want it to feel more unique and modern?” Then show them the Modern Shaker LF.

4. Use it in your collateral. Feature the door style on your website, spec sheets, client presentations and social media — caption it as “Modern Shaker LF: Heritage redefined for 2025 and beyond.”

5. Link it to lifestyle outcomes. In your proposals, don’t just describe the door; show how it empowers everyday living: easy-clean flat surfaces, integration with contemporary lighting.

If you’d like access to high-resolution showroom images, swatch samples or layout suggestions for the Modern Shaker LF, let’s schedule a call or visit. At Pinnacle Sales and Pronorm, we’re here to help you elevate your offering and deepen your relationships with homeowners, designers and showrooms.

Ready to bring it to your next project? Let’s make it happen.

Modern Inset

Shiloh Inset vs. Full Overlay: Surprising Value, Unmatched Design Flexibility

When it comes to custom cabinetry, few decisions make a more visible impact than the door style. At Pinnacle Sales, we're seeing designers and homeowners shift toward the modern inset look—and for good reason.

Did You Know?

Shiloh’s Inset Cabinetry is now available in six unique styles, all at nearly the same price point as True Full Overlay Frameless Eclipse.

Available Inset Styles:

●      Flush Inset

●      Modern Flush Inset

●      Beaded Inset

●      Modern Beaded Inset

●      Square Beaded Inset

●      Modern Square Beaded Inset

What Makes Modern Inset Different?

Modern inset keeps the the outside face frame of the cabinet, but removes all horizontal intermediary rails between doors and drawers.  The style is a bit of a hybrid between traditional inset construction and frameless European construction.

Shiloh’s Inset cabinetry comes with one of the tallest top drawers in the industry, delivering a sleek, high-functioning look perfect for upscale kitchens and built-ins. Plus, this inset customization is included—no upcharge required for choosing among six inset variants.

Whether your clients lean traditional or transitional, this flexibility gives you the ability to match any aesthetic with precision.

“Inset cabinetry is no longer a premium-only option—it’s now the smarter choice for bold, clean-lined kitchen design.”

Why It Matters to Dealers:

●      More options, same budget

●      Stronger pitch to high-end buyers

●      Fully aligned with current design trends (see: flush minimalism + detailed insets)

●      Excellent margin potential with a premium look

Now's the time to talk inset with your clients—especially those who think it's out of reach.

Slatted Wood Series

New Slatted Wood Series Adds Texture and Warmth

Modern cabinetry with tactile depth? Yes, please.

The Slatted Wood Series is now orderable across Eclipse and Shiloh and includes:

• Slatted wood range hoods

• Slatted end caps

• Full and bar-height wood panels

These are available in standard and two-tone finish options. They're ideal for designers looking to add subtle movement or bold accents to flat cabinetry layouts.

Pro tip: Range hoods in slatted designs are trending across kitchen remodels. Now you can offer them in your lineup without custom work.

These are already available for order. Spec book previews are live - Check them out here

Nevara Cabinetry by WW Wood

Why Nevara’s New Plywood Box Cabinets Are a Game Changer for Budget-Conscious Projects

Meet Nevara: A Fresh Option in Frameless

Looking for a frameless cabinet line that offers premium plywood construction without premium pricing? Say hello to Nevara, the latest offering from WW Wood Products, and your go-to choice for budget-conscious clients who still expect quality.

“Nevara is built like a tank—but priced like a compact.”

This line was designed to sit about 50% below the cost of Eclipse, while still boasting full ¾" plywood construction and soft-close performance.

Why Dealers Are Taking Notice

• Frameless Cabinetry: Fully assembled by WW Wood in Missouri, ¾" plywood box with no mods available — clean, simple, efficient.
  
  

• White Shaker Standard: Nevara ships in a painted white 5-piece MDF door and drawer front (Westbridge style).
  
  

• Fast Turnaround: 5–6 week lead time with your existing Shiloh and Eclipse multipliers.
  
  

• Spec Support: Spec books, catalogs, and order forms are already updated and ready to go.

Highlights from the Build Sheet

• Blum soft-close concealed hinges (adjustable)
  
  

• ⅝" dovetailed solid wood drawers
  
  

• ¾" thick adjustable plywood shelves
  
  

• Fully edge-banded top, bottom & side panels
  
  

• Westbridge door/drawer style only
  
  

Positioning Tip: Who’s This Right For?

Nevara hits the sweet spot for:

• Homes that want an upgrade from local in stock cabinets
  
  

• Builders that need to hit a price point but want the reliability of WW Wood
  
  

• Clients who want real wood construction but don’t need color customization or layout tweaks
  
  

It’s a win for quality, price, and simplicity.

Why Dealers Are Turning to Custom Paint with Sherwin-Williams Colors

Custom Looks, Dealer Confidence

Looking to win over homeowners with a bold or custom finish? WW Wood Products’ Eclipse and Shiloh cabinet lines offer a Custom Paint Program—unlocking limitless design potential by allowing dealers to spec any “Standard” paint color from Sherwin-Williams.

Whether it’s a moody blue, rich green, or crisp white, your clients can select from the Sherwin-Williams fan deck and apply it to either a CM81/2x11 or CMSD 12 1/2 x 15 1/2 sample door. The result? Full color flexibility—without compromising build quality or lead times.

“We’ve seen increasing demand from designers who want to match cabinet finishes with other elements in the home—this program gives them the tools.”

How It Works:

• Pick a Sherwin-Williams “Standard” color (ex: SW6671).

• Submit a sample door order + pre-approval from customer service.

• Minimum order: $15,000 list price.

• Custom color program adds a 20% upcharge.

• Smaller jobs? Flat $750 custom paint fee applies.

Why It Matters for Your Showroom:

• Design Flexibility = fewer lost jobs to local shops offering full custom.

• Familiar Color System = confidence for both designers and end-users.

Streamlined Process = samples approved before build.

How Excelle Cabinets Delivered a Seamless, Standout Kitchen With Shiloh Inset

Evergreen Fog Meets Thoughtful Function

When Excelle Kitchen & Bath of San Jose takes on a project, the results speak for themselves. Their latest kitchen is a prime example of how Shiloh’s Inset cabinetry line finished in Evergreen Fog with Rift White Oak Clay accents, can bring design cohesion and modern charm together in a single, elegant space.

What Makes This Build Special?

• Inset Doors Done Right: The refined profile of Shiloh’s inset construction paired perfectly with the muted, calming tones of Evergreen Fog, creating a space that feels grounded yet elevated.

• Clever Space Integration: Designer Karen Huang used a vertical panel as a backsplash element—tying the hood area to the lower cabinetry—and added a fully built-in banquette seating nook, wrapped in matching base cabinets. It's a masterclass in color continuity and multi-functional layout.

“This project is stunning, well done, Karen and the Excelle Kitchen and Bath Team!”

Why This Matters for Dealers

This spotlight isn't just about a beautiful kitchen—it's a case study in client-level storytelling that closes sales. When homeowners can see real-world examples like this:

• They feel confident in premium cabinetry investment.

• Designers get inspiration for layout and finishes.

• Dealers gain credibility through visual proof of execution.

Want to Show Off Your Best Work?

We're always looking to highlight dealer projects just like this one. Submit yours with quality images and a short summary—tag your designer and installer too. Great work deserves great visibility.

 Email us your best installs to be featured.

Why the Napa Slim-Shaker in Rift-Cut White Oak Belongs in Your Showroom

The Engineering Behind a Slim-Shaker That Stays Straight

Slim-shaker profiles look effortless on Instagram, but they’re a structural headache for many manufacturers. Napa solves the problem by bonding a veneered MDF panel directly to its solid rift-cut white-oak rails and stiles instead of floating the panel.

Why that matters for your clients—and your callbacks:

• Less seasonal rattle. Veneered MDF is dimensionally stable, so the panel won’t shrink, swell, or buzz inside the frame.

• Cleaner sight lines. Tighter gap around the insert means sharp reveals that stay that way.

• Industry-proven. Most premium brands use the same technique for ultra-narrow rails; Napa simply does it for less—with no up-charge.

Rift-Cut White Oak: What Dealers Need to Explain Up Front

Rift-cut white oak grabs eyes for its straight, tight grain—but it can surprise homeowners who expect a perfectly uniform color. Here’s your cheat sheet:

• Color range = true character. Natural tones swing from light grey to deep brown on the same panel. Every shade is “in spec.”

• Minimal medullary rays. Cuts are angled just off true quarter-sawn, muting the dramatic flake while keeping that arrow-straight grain. (A few rays will still peek through—consider them beauty marks.)

• Stability > drama. Rift-cut boards resist cupping and checking better than plain-sawn options, making them ideal for the slim-shaker rails on Napa.

Give prospects a physical sample under multiple light sources; they’ll fall in love with the tonal depth once they know to expect it.

Sales Angles That Close

1. Premium look, entry-premium price. Napa delivers the boutique Euro look most shops charge extra for—without the surcharge.

2. Huge Color and Wood Palette to choose from: Stains in Walnut, Cherry, Poplar, Hickory, Alder, 3 Cuts of White Oak, Lots Paint colors to choose from including custom Sherwin Williams colors.

3. Fast, consistent lead times. Our product is delivered in the 6th week.

Spec & Install Checklist

• Request RWO Straw samples for light, coastal palettes; RWO Natural for warm, industrial-loft vibes.

• Use slab or styled fillers to keep grain flow seamless.

• Remind installers that Napa’s panel is bonded—no need to knock for looseness during final walkthroughs.

Ready to Put Napa on Display?

Drop a Napa Rift-Cut White Oak Sample Kit in your showroom and watch designers reach for it on every modern remodel. Click below to claim your free Napa dealer set and start quoting slim-shaker projects that install once—and stay perfect.

👉 Book My Sample Kit & Dealer Pricing Session

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Dealer Spotlight-Plum Kitchens, Denver

Beaded Inset Beauty Meets Mile-High Charm

Why We’re Showcasing This Project

When Kaimee Martelli and the Plum Kitchens team shared these beautiful images, we knew they belonged in the Kitchen Dealer Playbook. The remodel pairs Shiloh’s Beaded Inset cabinetry in a Denver home—and nails the balance between period charm and fresh functionality.

3 Stand-Out Details Dealers Should Steal

Feature Why It Sells How to Pitch It: Custom dog-bowl compartment Integrates pet-friendly living without clutter “No more tripping over bowls—designers can tuck feeding stations neatly under islands.” Beaded Inset refrigerator panels Seamless fridge façade shows off Shiloh’s catalog-standard precision “We can match beaded detailing across every tall and wide face, not just doors and drawers.” Mixed-material palette (walnut lowers, painted uppers) Hits the hottest designer trend while respecting historic bones “Your clients get warmth and contrast without custom-shop up-charges.”

Deep Dive: The Power of Beaded Inset

Shiloh’s beaded inset joinery is built by routing a delicate bead around each opening, doors sit flush yet read like furniture—no extra fee, no extended lead time.

Key talking points for showroom teams:

• Precision Factory Fit. Shiloh pre-hangs and hand-fits every beaded door

• Standard Catalog Item. Unlike many competitors, beaded inset is priced the same as overlay. Let that value story shine.

• Refined Heritage Vibe. Ideal for Craftsman, Tudor, and other period homes common across mountain West markets.


Photo Credit: Plum Kitchens Cabinetry & Design Studio · Contractor: Norton Custom Construction · Location: Denver, CO

Selling Angles for Your Next Client Pitch

1. Custom Look, Catalog Lead-Time. Every door style in Shiloh’s book—frames, beads, edge profiles—arrives in 6 weeks.

2. High-Impact, Low-Risk Mixology. Walnut base cabinets anchor the space; painted uppers keep the room light.

3. Historical Accuracy Pays. Beaded Inset aligns with Denver’s pre-war housing stock—position yourself as the remodeler who “gets” older architecture.

Quick Spec Checklist

• Door Group: Beaded Inset / Square edge / Lancaster

• Species & Finish: Walnut Natural (bases), Maple Polar (uppers)

• Hardware: Satin Brass pulls & faucets for a warm, cohesive pop

• Extras: Full-height fridge panels, custom dog feeding bay, furniture toe kicks on island

Ready to Replicate the Look?

Book a Beaded Inset Sample Session with Pinnacle Sales. We would love to visit your showroom to see if our product is a fit in your offering

👉 Schedule My Sample Session

Huge thanks to Kaimee Martelli and the entire Plum Kitchens team for letting us feature this standout project. Have a photoshoot you’re proud of? Send it our way—your work could be the next Playbook case study!