Frameless vs Face-Frame Cabinets: Which Construction Method Is Right for Your Kitchen?
When kitchen dealers help homeowners choose cabinetry, one of the most fundamental decisions comes down to construction method: frameless or face-frame. This choice affects everything from aesthetics and storage capacity to installation complexity and price point. Understanding the differences between these two approaches is essential for any dealer looking to guide their clients toward the right solution.
At Pinnacle Sales, we represent brands that excel in both construction methods. Shiloh Cabinetry and Eclipse Cabinetry by Shiloh offer outstanding face-frame and frameless options respectively, while Aspect Cabinetry provides value-driven solutions and Pronorm German Kitchens delivers the pinnacle of European frameless engineering. This gives our dealers across Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, and Washington the flexibility to match any design vision and budget.
Understanding Face-Frame Construction
Face-frame cabinets represent the traditional American approach to cabinetry. A solid wood frame, typically made from hardwood like maple or oak, is attached to the front of the cabinet box. This frame usually features stiles (vertical members) that are 1.5 inches wide and rails (horizontal members) of similar dimension. The frame provides structural rigidity, serves as a mounting surface for hinges and door hardware, and creates the classic look that has defined American kitchens for generations. Shiloh Cabinetry has built its reputation on exceptional face-frame construction, offering an enormous range of door styles, finishes, and wood species that allow dealers to create truly custom solutions for their clients.
The advantages of face-frame construction are significant. The frame adds structural strength, making the cabinet box more resistant to racking and warping over time. It also allows for more forgiving installation since the frame can cover minor gaps between cabinets or between cabinets and walls. For dealers, this means faster installation times and fewer callbacks. Face-frame cabinets also accommodate both concealed European-style hinges and traditional exposed hinges, giving designers maximum flexibility in achieving different aesthetic goals.
However, face-frame construction does have trade-offs. The frame reduces the usable interior width of each cabinet by approximately three inches, which means slightly less accessible storage space. Drawers must be sized to fit within the frame opening, and the stiles between adjacent doors create visible lines that some homeowners find less streamlined than the seamless look of frameless cabinetry.
Understanding Frameless Construction
Frameless cabinetry, also known as full-access or European-style cabinetry, eliminates the face frame entirely. The cabinet box is constructed from thicker side panels, typically 3/4-inch material, and the doors and drawers overlay the entire front of the box with minimal gaps between them. This construction method originated in post-war Europe where material efficiency and modern aesthetics drove innovation in furniture and cabinet making. Today, frameless construction is the global standard and represents the fastest-growing segment of the North American kitchen market.
Eclipse Cabinetry by Shiloh is a standout example of modern frameless construction done right. Eclipse combines the precision engineering of full-access design with the quality craftsmanship and customization options that Shiloh is known for. For dealers, Eclipse offers an accessible entry point into frameless cabinetry with reliable lead times, competitive pricing, and the backing of a trusted American manufacturer. Pronorm German Kitchens takes frameless construction to its highest expression, with German-engineered precision, innovative hardware systems, and finish options that represent the absolute cutting edge of kitchen design. As the exclusive US agent for Pronorm, Pinnacle Sales gives dealers access to a brand that competes with the top European luxury kitchen manufacturers.
The primary advantage of frameless construction is maximized interior space. Without the face frame reducing the opening, drawers and pull-out accessories can be wider, providing up to 15 percent more usable storage in the same cabinet footprint. The full-overlay doors create a sleek, seamless appearance with minimal reveal lines between doors, which aligns perfectly with the clean-lined contemporary and transitional designs that dominate today's market. Frameless cabinets also pair exceptionally well with modern hardware systems like soft-close hinges, drawer slides, and integrated organizational accessories.
Frameless construction does require more precision during installation since there is no frame to mask minor gaps or alignment issues. The thicker box sides and precise boring patterns mean that cabinets must be installed level and plumb. However, modern frameless systems from brands like Eclipse and Pronorm include integrated leveling hardware and standardized boring patterns that actually simplify installation once the installer is familiar with the system.
How to Help Your Clients Choose
The best dealers understand that the frameless versus face-frame decision should be driven by the client's design preferences, lifestyle needs, and budget rather than by the dealer's comfort level with one construction method over another. Here are the key factors to discuss with homeowners:
Design style is often the strongest indicator. Homeowners drawn to traditional, farmhouse, or classic American aesthetics will typically prefer the warmth and character of face-frame cabinetry. Those gravitating toward contemporary, modern, transitional, or European design will usually favor the clean lines of frameless construction. Storage priorities matter too. Families who need maximum storage efficiency and love pull-out organizers, deep drawers, and integrated accessories will benefit from the wider openings that frameless cabinets provide. Budget considerations vary by market. In some regions, face-frame cabinets are more cost-effective because local installers are more experienced with the method. In markets where frameless is well-established, the pricing difference narrows significantly.
Many successful dealers offer both construction methods, positioning face-frame lines like Shiloh and Aspect alongside frameless options from Eclipse and Pronorm. This allows them to serve a broader client base and capture projects at every price point. Some projects even mix both methods, using face-frame cabinets in traditional spaces like butler's pantries while specifying frameless in the main kitchen for a contemporary feel.
The Bottom Line for Dealers
Whether your clients lean toward the timeless appeal of face-frame cabinetry or the sleek efficiency of frameless construction, having strong brands in both categories is essential for growing your dealership. Pinnacle Sales represents five premium brands that cover the full spectrum: Shiloh Cabinetry for face-frame excellence, Eclipse Cabinetry for accessible frameless, Aspect Cabinetry for value-driven solutions, Pronorm German Kitchens for luxury European frameless, and Vistora for closet and storage systems. Together, these brands give dealers everything they need to win projects of any style, scope, or budget across the Western United States.
Ready to expand your cabinetry offerings with both face-frame and frameless options? Pinnacle Sales serves dealers in Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, and Washington. Visit our Become a Dealer page to learn more about partnering with us, or contact Ben Miller directly to discuss how our five-brand portfolio can help you grow your business.
How to Become a Kitchen Cabinet Dealer: A Complete Guide for Entrepreneurs
The kitchen and bath industry represents one of the most resilient segments of the home improvement market, generating billions in annual revenue across the United States. For entrepreneurs looking to enter a business with strong margins, repeat referral potential, and deep ties to the housing economy, becoming a kitchen cabinet dealer is one of the most compelling paths available. Whether you are a kitchen designer looking to go independent, a contractor expanding your service offerings, or a business-minded professional entering the industry for the first time, this guide covers every step from initial research to opening day and beyond.
Understanding the cabinetry market is the essential first step. Kitchen cabinets represent the single largest line item in most kitchen remodels, often accounting for 40 to 50 percent of total project costs. The market spans several distinct tiers including stock cabinetry sold through big-box retailers, semi-custom lines that offer meaningful design flexibility at moderate price points, and fully custom manufacturers that build to exact specifications. Each tier serves a different customer profile, and the most successful dealers typically carry products across at least two tiers to capture a wider range of projects. In the Western United States, where Pinnacle Sales operates across Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, and Washington, the demand for premium semi-custom and custom cabinetry continues to grow as homeowners invest in high-quality kitchen renovations.
Why cabinetry specifically? Unlike many home improvement categories, kitchen cabinets involve a consultative selling process that rewards product knowledge, design expertise, and relationship building. This creates natural barriers to entry that protect established dealers from casual competition. Cabinet dealers who invest in their showrooms, staff training, and manufacturer relationships consistently outperform those who treat cabinetry as a commodity. The repeat business cycle is also favorable because satisfied homeowners refer friends, family, and neighbors, creating a referral engine that can sustain a dealership for decades.
The first concrete step toward becoming a cabinet dealer is defining your business model. Will you operate a retail showroom open to the public, or will you work primarily through the trade, serving builders, contractors, and interior designers? Some dealers blend both approaches, maintaining a design-forward showroom while also cultivating a strong builder program. Your business model directly influences which cabinet lines make sense for your portfolio, how much showroom space you need, your staffing requirements, and your initial capital investment. There is no single right answer, but clarity at this stage prevents costly pivots later.
Choosing your cabinet manufacturers is arguably the most consequential decision you will make as a new dealer. The right portfolio of brands gives you the ability to serve multiple market segments, offer competitive pricing, and differentiate your showroom from competitors in your area. Look for manufacturers that provide strong dealer support including training programs, marketing materials, sample programs, lead times that your customers will find acceptable, and territory protection that limits how many other dealers in your market carry the same lines. Pinnacle Sales represents five distinct brands that together cover the full spectrum of the cabinetry market: Shiloh Cabinetry and Eclipse Cabinetry for American-made semi-custom and custom face-frame construction, Aspect Cabinetry for contemporary frameless designs at accessible price points, Pronorm German Kitchens for ultra-premium European manufacturing, and Vistora Closets for whole-home storage solutions. This kind of diversified portfolio allows dealers to capture projects ranging from straightforward builder-grade kitchens to six-figure luxury renovations.
Your showroom is your most powerful sales tool. Even in an increasingly digital world, the tactile experience of touching cabinet doors, opening drawers with premium hardware, and seeing finish colors under proper lighting remains irreplaceable. Plan your showroom with intention. Allocate space for full kitchen vignettes that show your primary lines in realistic settings, include a design consultation area where you can sit with clients and review plans on a large screen, and create a well-organized door sample display that lets customers compare finishes side by side. Many manufacturers offer showroom display programs that subsidize the cost of sample kitchens in exchange for prominent placement and minimum annual purchase commitments. Take advantage of these programs because they significantly reduce your upfront investment while ensuring your showroom looks professional from day one.
Financial planning for a new cabinet dealership requires careful attention to several major cost categories. Expect your initial investment to include commercial lease deposits, showroom buildout and displays, initial inventory or sample orders, design software licenses such as 2020 Design or KCD, business insurance, and working capital to cover operating expenses during the ramp-up period before revenue stabilizes. Most cabinet dealers operate on gross margins between 30 and 40 percent on product sales, with additional margin available on design services, installation coordination, and accessories. Cash flow management is particularly important because cabinetry involves long lead times between order placement and delivery, meaning you may need to finance projects for 6 to 12 weeks before collecting final payment. Establishing terms with your manufacturers and implementing a structured deposit schedule with your customers are both critical for maintaining healthy cash flow.
Marketing your new dealership effectively means building visibility in both digital and local channels. Your website should showcase your showroom, highlight the brands you carry, feature project photography, and make it easy for potential customers to request a design consultation. Invest in search engine optimization so that homeowners searching for kitchen cabinets in your city find your business before your competitors. Local SEO is particularly valuable for cabinet dealers because nearly all customers search for dealers within their geographic area. Complement your digital presence with participation in local home shows, partnerships with real estate agents and home stagers, and a referral program that rewards past customers for sending new business your way. Social media platforms like Instagram and Pinterest are natural fits for kitchen design businesses because the work is inherently visual and aspirational.
Hiring the right team makes or breaks a cabinet dealership. At minimum, you will need skilled kitchen designers who can translate a customer vision into a functional, beautiful kitchen plan. The best designers combine technical proficiency with CAD software, strong product knowledge across your lines, and genuine interpersonal skills that build trust during the consultation process. As your business grows, you may add dedicated salespeople for your builder program, an operations coordinator to manage orders and deliveries, and installation crews or relationships with reliable subcontractors. The cabinetry industry rewards tenure and expertise, so invest in ongoing training for your team. Most manufacturers, including the brands Pinnacle Sales represents, offer factory training programs, webinars, and regional events that help your staff stay current on new products, construction methods, and design trends.
Operational excellence separates thriving dealerships from struggling ones. Develop clear processes for every stage of the customer journey from initial consultation through design, ordering, delivery, installation, and post-installation follow-up. Use a CRM system to track leads, manage follow-ups, and measure conversion rates at each stage. Implement quality control checkpoints including pre-order design review, delivery inspection protocols, and post-installation walk-throughs. Mistakes in cabinetry are expensive to fix because custom and semi-custom products cannot simply be returned to a shelf. A disciplined approach to order accuracy, measurement verification, and installation quality will protect your margins and your reputation simultaneously.
Building relationships with builders and contractors is one of the highest-leverage activities for a new cabinet dealer. Builder business provides volume, predictability, and a steady baseline of revenue that smooths out the natural seasonality of retail kitchen sales. Approach builders with a clear value proposition that includes competitive builder pricing, reliable lead times, dedicated project management, and warranty support that protects both the builder and the homeowner. Many builders are frustrated with their current cabinet suppliers due to inconsistent quality, missed delivery dates, or poor communication. If you can solve those pain points consistently, you will earn builder loyalty that generates repeat orders for years. Start with small to mid-size custom home builders in your market who value quality and are willing to pay for a better product and service experience rather than defaulting to the cheapest option available.
Scaling your dealership over time involves expanding your geographic reach, adding complementary product categories, and deepening your expertise in high-margin project types. Consider adding closet and storage solutions to your offerings because many kitchen customers also need pantry organization, walk-in closet systems, and mudroom storage. Vistora Closets, for example, allows Pinnacle Sales dealers to capture whole-home projects without referring that business elsewhere. Similarly, expanding into bathroom cabinetry, laundry rooms, and home office built-ins lets you increase your average project value without acquiring new customers. As your reputation grows, you may find opportunities to bid on commercial projects including multi-family developments, hospitality renovations, and senior living facilities, all of which represent significant volume opportunities.
The bottom line is that becoming a successful kitchen cabinet dealer requires meaningful upfront investment, genuine passion for the craft of kitchen design, and the discipline to build systems that deliver consistently excellent customer experiences. The rewards, however, are substantial. Established cabinet dealers enjoy strong margins, loyal customer bases, and businesses that appreciate in value over time. The industry is large enough to support new entrants who bring energy, professionalism, and a commitment to quality, yet specialized enough that thoughtful operators can build defensible competitive positions in their local markets.
If you are ready to explore becoming a kitchen cabinet dealer in the Western United States, Pinnacle Sales is here to help. With over 23 years of industry experience and exclusive representation of five premium cabinetry and closet brands, we partner with dealers across Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, and Washington to build profitable, sustainable businesses. Visit our Become a Dealer page to start a conversation about which brands and programs are the right fit for your market, or explore our blog, The Kitchen Dealer Playbook, for more insights on growing your cabinetry business.
The Complete Guide to Pronorm German Kitchens in the United States
Pronorm is one of Germany's most respected fitted kitchen manufacturers, known for precision engineering, sustainable materials, and a design philosophy that balances minimalist European aesthetics with everyday functionality. Founded in the heart of Germany's kitchen manufacturing region, Pronorm has spent decades perfecting the art of the fitted kitchen, producing fully integrated cooking, dining, and storage environments that are designed to the exact millimeter of a client's space. Through an exclusive partnership with Pinnacle Sales, Pronorm German kitchens are now available to qualified dealers and discerning homeowners across the United States.
Unlike American cabinetry, which is typically sold as individual cabinet boxes installed side by side, German fitted kitchens are engineered as complete systems. Every element, from base units and wall cabinets to countertops, appliance housings, lighting, and interior organizers, is designed to work together as a single, seamless installation. Pronorm kitchens are manufactured using advanced CNC machining, robotic assembly, and rigorous quality control processes that ensure tolerances measured in fractions of a millimeter. The result is a kitchen that fits together with watch-like precision, with panel gaps, door alignments, and drawer movements that American-made cabinetry simply cannot replicate at any price point.
Pronorm's construction starts with 19mm thick panels throughout, compared to the 16mm panels used by many competitors in the European kitchen market. This additional thickness provides noticeably greater structural rigidity, improved screw-holding strength for hardware, and better sound dampening when doors and drawers are closed. All Pronorm carcasses feature fully finished interiors with matching or complementary melamine surfaces, integrated cable management systems, and pre-drilled adjustment points that allow installers to achieve perfect alignment even in rooms with imperfect walls and floors. Hardware is sourced from premium European manufacturers including Blum, Hettich, and Grass, with soft-close mechanisms standard on every door and drawer across every product line.
The Pronorm design philosophy centers on what the company calls "living kitchens," spaces that are designed not just for cooking but for gathering, entertaining, working, and daily life. This philosophy is reflected in product lines that range from sleek handleless designs with integrated grip channels to warm transitional styles that blend modern German engineering with classic material palettes like natural wood veneers, matte lacquers, and textured laminates. Pronorm offers one of the broadest finish libraries in the German kitchen market, with hundreds of door front options spanning high-gloss lacquer, super-matte anti-fingerprint surfaces, real wood veneers in oak, walnut, and specialty species, and ultra-thin ceramic and stone-look fronts that bring architectural materiality into the kitchen.
For kitchen dealers evaluating German brands to add to their showrooms, Pronorm occupies a compelling position in the market. Compared to entry-level German manufacturers, Pronorm offers significantly better construction quality, a wider design range, and more customization flexibility. Compared to ultra-premium brands like SieMatic, Poggenpohl, or Bulthaup, which can price a mid-size kitchen installation well above $100,000, Pronorm delivers comparable build quality and design sophistication at a price point that opens the German kitchen category to a much larger pool of buyers. This positioning makes Pronorm particularly attractive for US dealers who want to offer an authentic German kitchen experience without limiting their market to only the highest-net-worth clientele.
The German kitchen market has historically been dominated by a handful of brands in the US, most notably SieMatic, Poggenpohl, and Nobilia. SieMatic and Poggenpohl have established themselves in the ultra-luxury segment with flagship showrooms in major metropolitan areas, while Nobilia has gained traction as a high-volume, value-oriented German brand. Pronorm fills a critical gap between these poles, offering the craftsmanship and design authority of the premium brands with a more accessible price structure and a dealer-friendly business model. Where SieMatic requires significant showroom investment and Nobilia competes primarily on price, Pronorm emphasizes design flexibility, construction quality, and the kind of personal dealer support that allows independent showrooms to compete effectively against both big-box retailers and luxury brand boutiques.
Pinnacle Sales serves as the exclusive US agent for Pronorm, managing the entire process of bringing German-manufactured kitchens to American dealers and their clients. This includes product specification support, design consultation, order management, logistics coordination from the German factory to the dealer's project site, and after-sale service. Benjamin Miller, who leads Pinnacle Sales, has more than 23 years of experience in the US cabinetry market and has built deep relationships with both the Pronorm factory team and a growing network of authorized US dealers. This exclusive agency model means that US dealers work directly with a domestic partner who understands American building practices, design preferences, shipping timelines, and customer expectations, rather than navigating a complex international supply chain on their own.
The process of ordering a Pronorm kitchen for a US project typically begins with a design consultation between the dealer's kitchen designer and the Pinnacle Sales team. Using Pronorm's proprietary planning software, designers can specify every element of the kitchen down to individual compartment organizers, lighting positions, and appliance integration details. Once the design is finalized and the order is placed, Pronorm's factory in Germany manufactures the kitchen to the exact specifications, with typical production lead times of 10 to 14 weeks. The completed kitchen is then carefully packed for international shipping and delivered to the dealer's warehouse or directly to the project site, depending on logistics preferences. Pinnacle Sales coordinates the entire supply chain, provides tracking updates, and is available to support the installation team with technical questions throughout the process.
Sustainability is a foundational principle of Pronorm's manufacturing philosophy, not a marketing afterthought. The company's German factory operates with comprehensive environmental management systems, using sustainably sourced wood materials, water-based adhesives and finishes with low volatile organic compound emissions, and energy-efficient production processes powered in part by renewable energy. All Pronorm products carry relevant European environmental certifications, and the company continuously invests in reducing waste, emissions, and resource consumption throughout its supply chain. For US dealers and homeowners who prioritize environmental responsibility, Pronorm offers a kitchen product that genuinely delivers on sustainability commitments backed by third-party verification rather than vague green marketing claims.
The demand for European kitchen design in the United States has grown steadily over the past decade, driven by several converging trends. American homeowners are increasingly exposed to European design through travel, social media, and design publications, creating demand for the clean lines, integrated appliances, and seamless surfaces that define the German kitchen aesthetic. Open-concept living spaces, which have become the dominant floor plan in new US residential construction, are ideally suited to the handleless, furniture-like appearance of German fitted kitchens. The growing popularity of kitchen islands as the central gathering point in American homes aligns perfectly with Pronorm's strength in island design, where the company offers a range of solutions from compact peninsula configurations to dramatic oversized islands with waterfall edges, integrated seating, and concealed storage.
For kitchen dealers considering adding Pronorm to their showroom, the business case is compelling. German kitchens command significantly higher average project values than domestic cabinetry, with typical Pronorm installations ranging from $40,000 to $150,000 or more depending on the scope and finish selections. Dealer margins on Pronorm projects are strong, and the brand's design exclusivity means that dealers face far less price competition than they encounter with widely distributed American cabinet brands. Pinnacle Sales provides comprehensive onboarding for new Pronorm dealers, including product training, design software training, showroom display planning, marketing materials, and ongoing sales support. Protected territories ensure that dealers can build their local Pronorm business without direct competition from other authorized dealers in their market area.
Whether you are a homeowner researching German kitchen options for an upcoming remodel, a kitchen designer looking to expand your specification capabilities, or a dealer interested in adding a premium European brand to your showroom, Pronorm German kitchens represent one of the most compelling options available in the US market today. The combination of genuine German engineering, design versatility, competitive positioning against other European brands, sustainable manufacturing, and the dedicated US dealer support provided by Pinnacle Sales makes Pronorm a brand worth serious consideration. Contact Pinnacle Sales to learn more about Pronorm availability in your area, schedule a design consultation, or explore dealer partnership opportunities across our 10 Western US states including Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, and Washington.
Meet the Eclipse Merchandiser: a smarter, showroom-ready display for sample libraries
If you’re building a best-in-class showroom, the new Eclipse Merchandiser Display is a practical, elegant solution for organizing and presenting door samples, color decks and chip samples — all in one compact footprint. Designed for merchandising efficiency and clean presentation, the unit balances high-capacity storage with refined detailing that fits modern showrooms.
Why dealers and designers will like it
High sample capacity in a single display: stores full-size sample doors, color deck trays and 8½″ × 11″ color samples in a tidy, vertical footprint.
Clean, consistent look: Tropic Walnut PV finish and an acrylic ‘Eclipse’ sign make the merchandiser feel like a finished fixture rather than a utility rack.
Smart storage & access: drawer organizers, roll-out trays and vertical pins keep samples organized and easy for sales staff and clients to browse.
Modular shipping and on-site assembly: ships in four pieces for easier transport and on-site assembly (installation instructions included).
Standout features
Overall size: 64″ W × 84″ H × 24″ D — an ideal footprint for showrooms and design centers.
Sample capacity: Holds 44 sample doors (12½″ × 15½″), 72 color chip sample decks, and 24 (8½″ × 11″) color samples.
Top signage: Clear acrylic Eclipse sign mounted at the top for brand presence.
Base & utility cabinetry: Split top 4-drawer base with Metropolitan drawer fronts plus a utility cabinet with Metropolitan doors (upper 3 are glass frame).
Drawer & tray construction: Hardwood dovetail drawer boxes and Blum under-mount guides for premium function and longevity.
Accessories available: Additional roll-out tray color chip organizers, additional color sample door organizers and pull-out trays for enhanced display options.
No field modifications: The merchandiser is shipped as designed — no factory modifications available.
Practical details
Shipping & assembly: Shipped in four pieces (split top 4-drawer base, bookcase, edge-banded top & utility). Components are assembled on site — include installation time in your schedule.
Lead time: May vary from standard production — verify at time of order.
Ordering note: Sample doors and some display organizers are not included and must be ordered separately.
Quick spec card
Model: Eclipse Merchandiser Display — ECL-M-DISP2 (5570)
Finish: Tropic Walnut PV
Size: 64″ W × 84″ H × 24″ D
Capacity: 44 sample doors, 72 color chip decks, 24 color samples (8½″ × 11″)
Shipping: 4 pcs, field assembly required
Modifications: None
New from Shiloh — 1¼″ Edge-Banded Shelf
Now in production: Shiloh’s new 1¼″ Edge-Banded Shelf offers a clean, high-quality plywood shelf solution for open cabinetry and display applications. It’s designed for designers who want a veneered wood look with finished edges and fast field installation.
Why designers will like it
Solid plywood core with taped veneer edge-banded on all four sides; underside matches the finish.
Refined appearance — square corners only (no angles), ideal for Taiga and other contemporary frames.
Field-install only — shelves ship loose and are installed on site.
Quick specs
Available only in Shiloh (must be ordered on a Shiloh SKU).
Finishes: Only offered in Stains and Paints on Wood (no laminates).
Max size: 30″ D × 48″ W — do NOT exceed 48″ length. (This limit is important — do not order wider.)
Between cabinets: reduce depth 7/8″ to fit behind the frame; order +1/8″ width to account for side recess.
Optional PFSL groove (Prep Floating Shelf for Lighting): $100 list — runs full shelf length, side-to-side.
Price: $0.314 / in².
Shipping: Not available via express parcel — ships on W.W. Wood Products truck.
How Showcasing Installed Projects Helps Dealers Stand Out
In a world where great design meets even greater competition, showing is more powerful than telling.
At Pinnacle Sales, we recently partnered with Caruso Kitchen Designs to highlight a beautiful, modern kitchen featuring Eclipse Cabinetry by Shiloh. The result? A compelling video showcase that not only demonstrated product quality, but also the skill and vision of the installer.
Why this matters for your business:
Eclipse Cabinetry's frameless full-access platform delivers a sleek, European-inspired design that builders and designers love.
Smart features like tiered combination drawers and custom square panel bar backs make these kitchens as functional as they are stunning.
These real-world installs give future clients and partners visual proof of what you're capable of.
Showcasing = Trust Building When clients see what you’ve done—not just what you sell—it builds credibility, differentiates your business, and elevates your brand.
Want to be featured?
We’re actively inviting dealers and designers with completed Eclipse installations to collaborate on video or photo showcases. We’ll help capture your work and share it through our channels, giving you marketing content you can use again and again.
Reach out to your Pinnacle Sales rep or email marketing@pinnaclesales.biz to get started.
A quick tour of a beautiful modern kitchen featuring Eclipse Full Access Cabinetry by Shiloh—crisp painted cabinets, a warm wood island, and smart storage like deep drawers, utensil/knife organizers, and a spice drawer. Brought to you by Pinnacle Sales (Connect | Collaborate | Create).and Caruso Kitchens in Lakewood, Colorado.
Japan‑Inspired Kitchens: How to Sell the Trend and Still Win on Price
Turning “Japandi” buzz into real projects with Shiloh, Eclipse & Pronorm
If your designers spend any time on Instagram or Pinterest, you’re already seeing it:
Calm, neutral kitchens
Light oaks and simple slab fronts
Black hardware, slim frames, and almost no visible clutter
That’s the Japan‑inspired / Japandi / Wabi‑Sabi wave—warm minimalism built around natural materials, simple cabinetry, and hidden storage.
This Kitchen Dealer Playbook post is designed to sit alongside your
“Exploring the Japan‑Inspired Design Trend and Competitive Pricing Strategies” video—giving you a written cheat sheet you can use in your showroom and quotes.
1. What “Japan‑Inspired” Really Means (In Kitchen Language)
Across magazines and design blogs, Japandi and Wabi‑Sabi kitchens tend to share the same core ingredients:
Traits you can translate directly into cabinet specs:
Neutral, nature‑driven palettes
Soft whites, warm greys, beige, and light to mid‑tone woods—especially oak.Simple, quiet cabinetry
Slab fronts or very minimal shaker; thin rails; low‑contrast detailing.Visible wood grain + organic texture
Rift / quartered white oak, walnut, ash, and fluted or slatted elements.Hidden storage, clear counters
Big pantries, appliance garages, and tall storage instead of a wall of open clutter.Small moments of “wabi‑sabi”
A wood hood that feels like furniture, a slatted panel, or a single open shelf with handmade pieces—not an entire wall of open shelving.
You don’t have to sell the vocabulary (“Are you interested in Japandi?”).
You sell the outcome:
“Do you like the idea of a clean, modern kitchen—but you still want it to feel warm, soft, and natural instead of stark or glossy?”
If they say yes, you’re in Japan‑inspired territory.
2. Spec’ing the Look with the Pinnacle Lineup
The good news: your existing brands already live in this design lane. You don’t need a new supplier—you just need the right combos.
Pinnacle represents Shiloh, Eclipse and Pronorm across WW Wood territories, giving you both American custom feel and true European systems to work with.
Here’s how to build Japan‑inspired kitchens at three budget levels using only those lines.
A. “Good” – Value Modern Japandi (Entry‑Level Platform)
When to use:
Price‑sensitive remodels or builder projects where the look matters but every dollar is watched.
Positioning language (no specific value line call‑outs):
“This is our entry path into the Japan‑inspired look—simple slab or minimal shaker, warm whites, and a wood‑look accent without going to full custom pricing.”
“We keep the cabinet construction straightforward and invest the budget in the finishes and one or two key design moments—like a slatted hood or a wood pantry wall.”
Japan‑inspired recipe at this level:
Painted perimeter in soft white or warm off‑white
A single slatted hood or feature panel as the focal point
Simple black bar pulls or tab pulls and a quiet quartz
You’re giving them “this looks like the Pinterest picture” at an achievable starting price, without naming specific value brands in the copy.
B. “Better” – Warm Minimalism for Most Remodels (Eclipse + Shiloh)
When to use:
Owner‑occupied remodels, design‑driven clients, and mid‑ to upper‑midrange budgets.
Eclipse Frameless (modern, full‑access)
Frameless construction inspired by European design with tight reveals and efficient storage.
Broad finish palette: stains, paints, wood veneers, super‑matte acrylics, and matte laminates—perfect for neutral Japandi schemes.
Optional custom paints via major fan decks for those soft, complex neutrals designers love.
Shiloh Framed (modern inset or full overlay)
Framed, all‑plywood construction with no‑upcharge inset and no‑upcharge White Oak—huge for this trend.
Rift‑cut and quarter‑sawn options that deliver the calm, straight grain designers are chasing.
Japan‑inspired recipe at this level:
Option 1 – Frameless Japandi (Eclipse):
Slab fronts in light oak or a warm wood veneer for lowers
Painted uppers in a soft greige or warm white
Minimal pulls or integrated edge pulls
Option 2 – Modern Inset Japandi (Shiloh):
Modern inset or flush inset door in White Oak
Painted hood or tall cabinets in a desaturated green/greige
A slatted hood or panel to bring that “Japanese screen” feeling into the room
This is where you’ll win most of your “I want custom, but my budget is human” clients.
C. “Best” – True Euro + Japan‑Inspired Fusion (Pronorm)
When to use:
High‑end clients who love European kitchens, urban condos, architect‑driven jobs.
Pronorm German Kitchens give you:
Genuine European handleless systems (including channel designs).
Warm, textured oak fronts that already feel Japan‑adjacent: vertical rhythm, soft tone, furniture‑like presence.
A fully engineered system of tall storage, internal organization, and accessories to keep visual noise to a minimum.
Japan‑inspired recipe at this level:
Textured or rift‑oak fronts on the island
Ultra‑matte lacquer in a soft white or greige on the perimeter
Channel rails in black or bronze to echo Japanese metal details
Integrated pantry walls instead of short, broken‑up runs of cabinets
This is your “design flex” tier—the one that keeps local custom shops and Euro importers from owning the upper end of your market.
3. Building a Japan‑Inspired Pricing Ladder (Without Killing Margins)
Design trend aside, the other half of the conversation is pricing:
How do you lean into this look without getting pulled into a race to the bottom?
Your answer is a clear, deliberate pricing strategy, not seat‑of‑the‑pants quoting.
A. Use a Simple Good / Better / Best ladder
Instead of one “take‑it‑or‑leave‑it” proposal, build a three‑step ladder:
Good – Entry Japandi Package
Clean lines, simple finishes, one wood‑look accent
Focus on look and function, pared back on complexity
Better – Eclipse or Shiloh Modern Japandi
Warmer woods, custom stains/paints, taller drawers, better storage
Where most homeowners land once they see side‑by‑side value
Best – Pronorm + Shiloh/Eclipse Accents
Full Euro ergonomics, channel rails, and system accessories
For “forever homes” and clients already shopping higher‑end design
Anchoring your proposal with a high‑end option makes the middle tier look more approachable and keeps you from “pricing in the middle” by accident.
B. Don’t fight every price‑match battle
Common trap: a client gets a cheaper Japandi‑ish quote from a big box or online source and asks you to match it.
Instead of dropping your number:
Hold your price; edit the spec.
Fewer drawers, simpler inserts, or a different wood species.
Trade extras instead of margin.
“We can’t match that number apples‑to‑apples, but we can keep you close if we simplify these two areas.”
Lean on lead time, support, and quality.
WW Wood and Pronorm lead times, service, and long‑term parts support are part of the value—say it out loud.
You’re selling a system and a partner, not just a box price.
C. Make pricing transparent and repeatable
Shops that win long‑term price on purpose, not by gut feel.
Practical moves for your team:
Use consistent multipliers and written mark‑up rules for each line.
Bake design time, delivery, and install coordination into your structure instead of tacking random fees on at the end.
Document your Japan‑inspired “kits”:
Example: “Japandi Starter Package – entry line, slatted hood, warm white and light wood combination.”
Example: “Japandi Premium – Shiloh Modern Inset White Oak + Eclipse frameless pantry wall.”
When every salesperson is quoting from the same playbook, you stop “winging it” and start compounding margin on every job.
4. How to Tell the Story in Your Showroom
Once the Japan‑inspired display or sample kit is in place, coach your team to:
Open with feelings, not features
“Are you more drawn to bright, calm, clutter‑free kitchens—or detailed, traditional ones?”Point to wood + texture first
Touch the white oak, the slatted hood, or the textured panel; explain that warmth is what keeps modern kitchens from feeling cold.Only then talk price tiers
“We can get you into this look three different ways—budget, mid, and full Euro—depending on how long you plan to be in the home and how custom you want to go.”
You’re turning a trend into a structured offering your designers can sell with confidence.
5. Next Steps with Pinnacle
If you’d like help turning the “Japan‑Inspired Design Trend” into a concrete sales tool, Pinnacle can support you with:
2020 design + quoting support for Japan‑inspired layouts
Suggested Good / Better / Best packages for your specific market
Showroom display concepts using Shiloh, Eclipse and Pronorm
Sales training you can roll out in a single lunch‑and‑learn
Japan‑inspired kitchens aren’t going anywhere. Let’s make sure you’re the dealer in your market who can say, confidently:
“Yes, we can do that look—
and we can do it at the right price.”
pronorm’s new Boho Textured White Oak
Introducing the Pronorm Y‑Channel “Boho White Oak” Display
Warm, textured, modern German design—built to help your showroom sell more full-kitchen projects.
Homeowners are asking for softer, warmer modern kitchens: less “clinical white box,” more texture, calm, and character. Pronorm’s new Boho-inspired oak fronts paired with Y‑channel handleless construction hits that sweet spot perfectly.(ProNorm)
What Is Y‑Channel from Pronorm?
Y‑channel (Pronorm’s Y‑line system) is their most design-forward handleless construction. Instead of separate handles, each cabinet gets an integrated aluminum profile behind the front with an exposed matching continuous channel for your fingers.(ProNorm)
Key talking points for clients:
True handleless, but highly ergonomic. The integrated profile runs the full width of the cabinet, making doors and drawers easy to open.(ProNorm)
Flexible ergonomics. Y‑line “plus” planning lets designers play with plinth heights and cabinet proportions, which is ideal for taller clients or more dramatic island designs.(ProNorm)
For your team, the simple line is:
“You get the clean, handleless German look with a visible wood channel detail that feels intentional—not bare.”
Boho White Oak: Texture That Sells Itself
Pronorm’s Boho front is all about touch and light. Think softly sculpted, relief-style vertical texture in a warm, natural-oak tone—what many clients will read as a Boho / coastal / Japandi oak finish.(ProNorm)
In our Boho White Oak display, that texture gets three big story angles:
Depth + calm. The pressed surface adds shadow and dimension, but the light oak keeps the overall mood relaxed and airy—perfect for open plans where the kitchen is always in view.(ProNorm)
Contrast with silky matt solids. Boho pairs beautifully with Pronorm’s ultra-matt light colours (like Wool White) to create a layered, contemporary look without loud contrast.(ProNorm)
A “furniture” feel. The texture reads more like a crafted sideboard than a row of cabinets, which helps homeowners picture the kitchen as part of the living space, not just a work zone.
Suggested language for your designers:
“This oak has movement and texture, but it’s still quiet and minimal.”
“The vertical rhythm feels like slatted wood furniture—great if you want warmth without going rustic.”
Inside the Cabinets: Pro‑Level German Engineering
Behind the Boho White Oak fronts, Pronorm delivers the engineering that makes this more than just a pretty display:
Titanium colored drawer systems. Pronorm’s Pro Tech X interiors in a soft titanium grey give a high-end, consistent look that pairs well with any exterior finish.(ProNorm)
Quiet, smooth motion. Full-extension soft‑close hardware keeps the experience “luxury” every time a drawer is opened.
Thought‑through organisation. Cutlery inserts, dividers and waste-separation systems can all be shown in one compact vignette—perfect for upselling internal accessories.(ProNorm)
For your sales pitch:
“You’re not just buying a look—you’re buying a German system where every drawer, bin and insert has been engineered to make daily life easier.”
Why This Display Belongs in Your Showroom
This Boho + Y‑channel combo wasn’t picked at random. It’s built to answer what we’re hearing from dealers and designers across the country:
It nails the “warm modern” brief.
Clients want modern lines, but they’re gravitating to wood, slats and soft neutrals. Boho White Oak with a bronze or black Y‑channel checks that box instantly.It differentiates you from big‑box frameless.
A lot of frameless looks the same. Pronorm’s sculpted fronts and visible matching channel profiles give you a conversation starter that stock European-style cabinets simply don’t have.(Pinnacle Sales)It’s an easy upsell path.
Once a client loves the texture and hardware story, it’s a natural step to upgrade to internal organisational systems, integrated waste, and premium drawer inserts.It positions you as a design leader.
Showing a German system like Pronorm alongside your Shiloh/Eclipse/Aspect offerings tells designers and homeowners: “This studio understands both American custom and European systems—and can guide you through both.”(Pinnacle Sales)
How to Use This Display in Your Sales Process
Here’s a simple framework your team can follow when standing in front of the Boho White Oak Y‑channel vignette:
Start with lifestyle, not specs.
“Do you like the idea of a clean, modern kitchen—but still want it to feel warm and lived‑in?”
When they say yes, introduce Boho White Oak as the answer.Show the handleless story.
Run your hand along the Y‑channel and demonstrate how easy it is to open drawers from any point along the rail. Explain the finish options and how you can match faucets, appliances or lighting.Open everything.
Pull out a couple of drawers, show organisers, and—if your display includes it—the waste system. Tie it back to daily life: fewer trips to the trash, less clutter on the counter, more “everything has a place.”Zoom out to the whole home.
Explain how Pronorm’s modular system can carry the same Boho + Y‑channel language into pantries, bar areas and media walls for a cohesive look.(ProNorm)
Next Steps
If you’d like:
layout notes for recreating this display,
high‑res images for your own marketing, or
help positioning Pronorm against your current frameless options,
reach out to the Pinnacle Sales team. Pronorm German Kitchens are available nationwide through Pinnacle, and we’re here to help you turn this Boho White Oak Y‑channel look into real projects on your calendar.(Pinnacle Sales)
Let’s make “warm modern German” your next showroom hero.
Handcrafted Quality: Shiloh Cabinetry Furniture Vanities
At Pinnacle Sales, we value craftsmanship, precision, and timeless design, and that’s exactly what you’ll find in every furniture vanity created by Shiloh Cabinetry.
Shiloh takes pride in building all of their furniture vanities from scratch, ensuring unmatched quality from the very first cut to the final finish. Each piece is bench-made by a skilled craftsman, reflecting the artistry and attention to detail that define Shiloh’s reputation in premium cabinetry.
Endless Style Possibilities
Shiloh’s furniture vanities are available in:
All solid wood species offered in their cabinetry program
Any Shiloh paint color from their extensive finish palette
Any Shiloh stain color for a rich, natural wood aesthetic
This flexibility allows homeowners, designers, and builders to create a truly personalized look, whether the goal is modern, traditional, rustic, or refined.
Perfect for Your Next Project
If you're looking to elevate a bathroom design with custom-built beauty, a Shiloh furniture vanity is a standout choice.
Add one to your next project and experience the difference craftsmanship makes.
Strengthening Partnerships: Greenwood Kitchens Visits WW Wood with Pinnacle Sales
At Pinnacle Sales, we believe that strong relationships are the foundation of long-term success in our industry. This past week, we had the pleasure of supporting a meaningful and productive visit between our valued partners at Greenwood Kitchens and the team at WW Wood Products.
We extend a warm thank-you to Wendy, Gavi, and Betsy from Greenwood Kitchens for making the trip to tour the WW Wood facility alongside Anna Fisher. Their engagement and enthusiasm made the visit both insightful and enjoyable.
During the tour, the group had the opportunity to explore WW Wood’s impressive manufacturing operations, gain firsthand insight into their craftsmanship, and deepen the collaborative ties between our organizations. From detailed factory walk-throughs to thoughtful conversations about current and future opportunities, the visit reinforced the shared commitment to quality and service excellence.
As Pinnacle Sales continues to build bridges across our dealer and manufacturer network, we’re proud to help facilitate these connections that drive innovation, partnership, and growth.
Thank you again to everyone who made this visit a success and we look forward to many more opportunities to collaborate!
Introducing the New “Modern Shaker LF” Door Style - A New Twist for Kitchen Designers
In the world of kitchen design, finding that sweet spot between timeless form and contemporary flair is no easy feat. At Pronorm USA, we believe true design innovation lies not just in new finishes, but in door styles that give designers and dealerships something meaningful to sell—and homeowners something that will stand the test of time.
That’s why we're excited to unveil the Modern Shaker LF door style, a refined reinterpretation of a classic silhouette made for modern living and rigorous showroom demands.
What Makes It Special
Clean lines with subtle depth. The Modern Shaker LF retains the familiar frame-and-panel structure of a shaker door but updates it with ultra-thin stiles and rails, giving it a sleek and elevated profile.
Flexible finishes. Whether your client wants matte graphite, warm taupe, or an on-trend sage green, the Modern Shaker LF accepts finishes across Pronorm’s full palette, meaning you don’t need to compromise between style and consistency.
Why Your Dealership or Studio Should Consider It
Sell stories not just kitchens. For dealerships, the Modern Shaker LF becomes more than a door design—it becomes a narrative around “classic shapely design made for today’s lifestyle.” Clients walk in and you’re offering heritage reimagined with performance built-in.
Strengthen your design credibility. When you offer something that blends tradition and contemporary rigor, you position your studio as a thought-leader, designers gravitate toward clarity, quality and adaptability.
Future-proof your value proposition. Homeowners are investing more in longevity these days. The Modern Shaker LF gives you an aspirational but enduring styling cue: “Here’s a kitchen that reflects your taste now, and still looks fresh 10+ years from today.”
How to Introduce It in Your Showroom or Spec Process
Create a hero vignette. Frame a floor display with the Modern Shaker LF in one of your “hero color” combinations. Use contrasting textures (e.g., a matte frame, high-sheen panel) to highlight the detail.
Educate your designers & sales team. Offer a quick walk-through on the construction specs, show them how it integrates with Pronorm’s systems, and explain the narrative around timeless + contemporary.
Present it as part of a story. When you’re working with a client, ask “Do you love the classic look of shaker doors but want it to feel more unique and modern?” Then show them the Modern Shaker LF.
Use it in your collateral. Feature the door style on your website, spec sheets, client presentations and social media — caption it as “Modern Shaker LF: Heritage redefined for 2025 and beyond.”
Link it to lifestyle outcomes. In your proposals, don’t just describe the door; show how it empowers everyday living: easy-clean flat surfaces, integration with contemporary lighting.
If you’d like access to high-resolution showroom images, swatch samples or layout suggestions for the Modern Shaker LF, let’s schedule a call or visit. At Pinnacle Sales and Pronorm, we’re here to help you elevate your offering and deepen your relationships with homeowners, designers and showrooms.
Ready to bring it to your next project? Let’s make it happen.
Modern Inset
6 No Upcharge Inset Variations from Shiloh Cabinetry
Shiloh Inset vs. Full Overlay: Surprising Value, Unmatched Design Flexibility
When it comes to custom cabinetry, few decisions make a more visible impact than the door style. At Pinnacle Sales, we're seeing designers and homeowners shift toward the modern inset look—and for good reason.
Did You Know?
Shiloh’s Inset Cabinetry is now available in six unique styles, all at nearly the same price point as True Full Overlay Frameless Eclipse.
Available Inset Styles:
● Flush Inset
● Modern Flush Inset
● Beaded Inset
● Modern Beaded Inset
● Square Beaded Inset
● Modern Square Beaded Inset
What Makes Modern Inset Different?
Modern inset keeps the the outside face frame of the cabinet, but removes all horizontal intermediary rails between doors and drawers. The style is a bit of a hybrid between traditional inset construction and frameless European construction.
Shiloh’s Inset cabinetry comes with one of the tallest top drawers in the industry, delivering a sleek, high-functioning look perfect for upscale kitchens and built-ins. Plus, this inset customization is included—no upcharge required for choosing among six inset variants.
Whether your clients lean traditional or transitional, this flexibility gives you the ability to match any aesthetic with precision.
“Inset cabinetry is no longer a premium-only option—it’s now the smarter choice for bold, clean-lined kitchen design.”
Why It Matters to Dealers:
● More options, same budget
● Stronger pitch to high-end buyers
● Fully aligned with current design trends (see: flush minimalism + detailed insets)
● Excellent margin potential with a premium look
Now's the time to talk inset with your clients—especially those who think it's out of reach.
Slatted Wood Series
Slatted White Oak Hood from Shiloh and Eclipse Cabinetry
New Slatted Wood Series Adds Texture and Warmth
Modern cabinetry with tactile depth? Yes, please.
The Slatted Wood Series is now orderable across Eclipse and Shiloh and includes:
Slatted wood range hoods
Slatted end caps
Full and bar-height wood panels
These are available in standard and two-tone finish options. They're ideal for designers looking to add subtle movement or bold accents to flat cabinetry layouts.
Pro tip: Range hoods in slatted designs are trending across kitchen remodels. Now you can offer them in your lineup without custom work.
These are already available for order. Spec book previews are live - Check them out here
Nevara Cabinetry by WW Wood
WW Wood has introduced Nevara frameless cabinetry.
Why Nevara’s New Plywood Box Cabinets Are a Game Changer for Budget-Conscious Projects
Meet Nevara: A Fresh Option in Frameless
Looking for a frameless cabinet line that offers premium plywood construction without premium pricing? Say hello to Nevara, the latest offering from WW Wood Products, and your go-to choice for budget-conscious clients who still expect quality.
“Nevara is built like a tank—but priced like a compact.”
This line was designed to sit about 50% below the cost of Eclipse, while still boasting full ¾" plywood construction and soft-close performance.
Why Dealers Are Taking Notice
Frameless Cabinetry: Fully assembled by WW Wood in Missouri, ¾" plywood box with no mods available — clean, simple, efficient.
White Shaker Standard: Nevara ships in a painted white 5-piece MDF door and drawer front (Westbridge style).
Fast Turnaround: 5–6 week lead time with your existing Shiloh and Eclipse multipliers.
Spec Support: Spec books, catalogs, and order forms are already updated and ready to go.
Highlights from the Build Sheet
Blum soft-close concealed hinges (adjustable)
⅝" dovetailed solid wood drawers
¾" thick adjustable plywood shelves
Fully edge-banded top, bottom & side panels
Westbridge door/drawer style only
Positioning Tip: Who’s This Right For?
Nevara hits the sweet spot for:
Homes that want an upgrade from local in stock cabinets
Builders that need to hit a price point but want the reliability of WW Wood
Clients who want real wood construction but don’t need color customization or layout tweaks
It’s a win for quality, price, and simplicity.
Why Dealers Are Turning to Custom Paint with Sherwin-Williams Colors
Custom Looks, Dealer Confidence
Looking to win over homeowners with a bold or custom finish? WW Wood Products’ Eclipse and Shiloh cabinet lines offer a Custom Paint Program—unlocking limitless design potential by allowing dealers to spec any “Standard” paint color from Sherwin-Williams.
Whether it’s a moody blue, rich green, or crisp white, your clients can select from the Sherwin-Williams fan deck and apply it to either a CM81/2x11 or CMSD 12 1/2 x 15 1/2 sample door. The result? Full color flexibility—without compromising build quality or lead times.
“We’ve seen increasing demand from designers who want to match cabinet finishes with other elements in the home—this program gives them the tools.”
How It Works:
Pick a Sherwin-Williams “Standard” color (ex: SW6671).
Submit a sample door order + pre-approval from customer service.
Minimum order: $15,000 list price.
Custom color program adds a 20% upcharge.
Smaller jobs? Flat $750 custom paint fee applies.
Why It Matters for Your Showroom:
Design Flexibility = fewer lost jobs to local shops offering full custom.
Familiar Color System = confidence for both designers and end-users.
Streamlined Process = samples approved before build.
How Excelle Cabinets Delivered a Seamless, Standout Kitchen With Shiloh Inset
Evergreen Fog Meets Thoughtful Function
When Excelle Kitchen & Bath of San Jose takes on a project, the results speak for themselves. Their latest kitchen is a prime example of how Shiloh’s Inset cabinetry line finished in Evergreen Fog with Rift White Oak Clay accents, can bring design cohesion and modern charm together in a single, elegant space.
What Makes This Build Special?
Inset Doors Done Right: The refined profile of Shiloh’s inset construction paired perfectly with the muted, calming tones of Evergreen Fog, creating a space that feels grounded yet elevated.
Clever Space Integration: Designer Karen Huang used a vertical panel as a backsplash element—tying the hood area to the lower cabinetry—and added a fully built-in banquette seating nook, wrapped in matching base cabinets. It's a masterclass in color continuity and multi-functional layout.
“This project is stunning, well done, Karen and the Excelle Kitchen and Bath Team!”
Why This Matters for Dealers
This spotlight isn't just about a beautiful kitchen—it's a case study in client-level storytelling that closes sales. When homeowners can see real-world examples like this:
They feel confident in premium cabinetry investment.
Designers get inspiration for layout and finishes.
Dealers gain credibility through visual proof of execution.
Want to Show Off Your Best Work?
We're always looking to highlight dealer projects just like this one. Submit yours with quality images and a short summary—tag your designer and installer too. Great work deserves great visibility.
Email us your best installs to be featured.
Why the Napa Slim-Shaker in Rift-Cut White Oak Belongs in Your Showroom
Why the Napa Slim Shaker Rift Cut White Oak Belongs in Your Showroom
The Engineering Behind a Slim-Shaker That Stays Straight
Slim-shaker profiles look effortless on Instagram, but they’re a structural headache for many manufacturers. Napa solves the problem by bonding a veneered MDF panel directly to its solid rift-cut white-oak rails and stiles instead of floating the panel.
Why that matters for your clients—and your callbacks:
Less seasonal rattle. Veneered MDF is dimensionally stable, so the panel won’t shrink, swell, or buzz inside the frame.
Cleaner sight lines. Tighter gap around the insert means sharp reveals that stay that way.
Industry-proven. Most premium brands use the same technique for ultra-narrow rails; Napa simply does it for less—with no up-charge.
Rift-Cut White Oak: What Dealers Need to Explain Up Front
Rift-cut white oak grabs eyes for its straight, tight grain—but it can surprise homeowners who expect a perfectly uniform color. Here’s your cheat sheet:
Color range = true character. Natural tones swing from light grey to deep brown on the same panel. Every shade is “in spec.”
Minimal medullary rays. Cuts are angled just off true quarter-sawn, muting the dramatic flake while keeping that arrow-straight grain. (A few rays will still peek through—consider them beauty marks.)
Stability > drama. Rift-cut boards resist cupping and checking better than plain-sawn options, making them ideal for the slim-shaker rails on Napa.
Give prospects a physical sample under multiple light sources; they’ll fall in love with the tonal depth once they know to expect it.
Sales Angles That Close
Premium look, entry-premium price. Napa delivers the boutique Euro look most shops charge extra for—without the surcharge.
Huge Color and Wood Palette to choose from: Stains in Walnut, Cherry, Poplar, Hickory, Alder, 3 Cuts of White Oak, Lots Paint colors to choose from including custom Sherwin Williams colors.
Fast, consistent lead times. Our product is delivered in the 6th week.
Spec & Install Checklist
Request RWO Straw samples for light, coastal palettes; RWO Natural for warm, industrial-loft vibes.
Use slab or styled fillers to keep grain flow seamless.
Remind installers that Napa’s panel is bonded—no need to knock for looseness during final walkthroughs.
Ready to Put Napa on Display?
Drop a Napa Rift-Cut White Oak Sample Kit in your showroom and watch designers reach for it on every modern remodel. Click below to claim your free Napa dealer set and start quoting slim-shaker projects that install once—and stay perfect.
👉 Book My Sample Kit & Dealer Pricing Session
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Dealer Spotlight-Plum Kitchens, Denver
Plum Kitchens Cabinetry and Design Studio
Contractor: Norton Custom Construction
Location: Denver, Colorado
Beaded Inset Beauty Meets Mile-High Charm
Why We’re Showcasing This Project
When Kaimee Martelli and the Plum Kitchens team shared these beautiful images, we knew they belonged in the Kitchen Dealer Playbook. The remodel pairs Shiloh’s Beaded Inset cabinetry in a Denver home—and nails the balance between period charm and fresh functionality.
3 Stand-Out Details Dealers Should Steal
Feature Why It Sells How to Pitch It: Custom dog-bowl compartment Integrates pet-friendly living without clutter “No more tripping over bowls—designers can tuck feeding stations neatly under islands.” Beaded Inset refrigerator panels Seamless fridge façade shows off Shiloh’s catalog-standard precision “We can match beaded detailing across every tall and wide face, not just doors and drawers.” Mixed-material palette (walnut lowers, painted uppers) Hits the hottest designer trend while respecting historic bones “Your clients get warmth and contrast without custom-shop up-charges.”
Deep Dive: The Power of Beaded Inset
Shiloh’s beaded inset joinery is built by routing a delicate bead around each opening, doors sit flush yet read like furniture—no extra fee, no extended lead time.
Key talking points for showroom teams:
Precision Factory Fit. Shiloh pre-hangs and hand-fits every beaded door
Standard Catalog Item. Unlike many competitors, beaded inset is priced the same as overlay. Let that value story shine.
Refined Heritage Vibe. Ideal for Craftsman, Tudor, and other period homes common across mountain West markets.
Photo Credit: Plum Kitchens Cabinetry & Design Studio · Contractor: Norton Custom Construction · Location: Denver, CO
Selling Angles for Your Next Client Pitch
Custom Look, Catalog Lead-Time. Every door style in Shiloh’s book—frames, beads, edge profiles—arrives in 6 weeks.
High-Impact, Low-Risk Mixology. Walnut base cabinets anchor the space; painted uppers keep the room light.
Historical Accuracy Pays. Beaded Inset aligns with Denver’s pre-war housing stock—position yourself as the remodeler who “gets” older architecture.
Quick Spec Checklist
Door Group: Beaded Inset / Square edge / Lancaster
Species & Finish: Walnut Natural (bases), Maple Polar (uppers)
Hardware: Satin Brass pulls & faucets for a warm, cohesive pop
Extras: Full-height fridge panels, custom dog feeding bay, furniture toe kicks on island
Ready to Replicate the Look?
Book a Beaded Inset Sample Session with Pinnacle Sales. We would love to visit your showroom to see if our product is a fit in your offering
Huge thanks to Kaimee Martelli and the entire Plum Kitchens team for letting us feature this standout project. Have a photoshoot you’re proud of? Send it our way—your work could be the next Playbook case study!