Why Dealers Are Turning to Custom Paint with Sherwin-Williams Colors
It all begins with an idea.
Custom Looks, Dealer Confidence
Looking to win over homeowners with a bold or bespoke finish? WW Wood Products’ Eclipse and Shiloh cabinet lines now offer a Custom Paint Program—unlocking limitless design potential by allowing dealers to spec any “Standard” paint color from Sherwin-Williams.
Whether it’s a moody blue, rich green, or crisp white, your clients can select from the Sherwin-Williams fan deck and apply it to either a CM81/2x11 or CMSD 121/2x151/2 sample door. The result? Full color flexibility—without compromising build quality or lead times.
“We’ve seen increasing demand from designers who want to match cabinet finishes with other elements in the home—this program gives them the tools.”
How It Works:
Pick a Sherwin-Williams “Standard” color (ex: SW6671).
Submit a sample door order + pre-approval from customer service.
Minimum order: $15,000 list price.
Custom color program adds a 20% upcharge.
Smaller jobs? Flat $750 custom paint fee applies.
Why It Matters for Your Showroom:
Design Flexibility = fewer lost jobs to local shops offering full custom.
Familiar Color System = confidence for both designers and end-users.
Streamlined Process = samples approved before build.
How Excelle Cabinets Delivered a Seamless, Standout Kitchen With Shiloh Inset
It all begins with an idea.
Evergreen Fog Meets Thoughtful Function
When Excelle Kitchen & Bath of San Jose takes on a project, the results speak for themselves. Their latest kitchen is a prime example of how Shiloh’s Inset cabinetry line finished in Evergreen Fog with Rift White Oak Clay accents, can bring design cohesion and modern charm together in a single, elegant space.
What Makes This Build Special?
Inset Doors Done Right: The refined profile of Shiloh’s inset construction paired perfectly with the muted, calming tones of Evergreen Fog, creating a space that feels grounded yet elevated.
Clever Space Integration: Designer Karen Huang used a vertical panel as a backsplash element—tying the hood area to the lower cabinetry—and added a fully built-in banquette seating nook, wrapped in matching base cabinets. It's a masterclass in color continuity and multi-functional layout.
“This project is stunning, well done, Karen and the Excelle Kitchen and Bath Team!”
Why This Matters for Dealers
This spotlight isn't just about a beautiful kitchen—it's a case study in client-level storytelling that closes sales. When homeowners can see real-world examples like this:
They feel confident in premium cabinetry investment.
Designers get inspiration for layout and finishes.
Dealers gain credibility through visual proof of execution.
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